Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, knows thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a busy web site market, Argouges views an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and western European countries, yet [the demographic is] underrepresented by dating sphere.” Argouges should be bullish; he’s got spent +$4.5 million when you look at the software.
The scene is familiar. Swipeable profiles, big images, bios however with one distinction. All people have to upload a selfie within the verification process, plus an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the days and difficulties with internet dating.
Dating apps are wide ranging. Any brand new software that is wanting to scale requirements a new style of strategy and Argouges is attempting brand new things ; “Our company is testing plenty of different marketing techniques, making use of a mixture of online and offline, with a give attention to offline because we should fulfill our individual base and build a dialogue up using them. As an example, this thirty days we are going to a variety of sporting, musical and social occasions that are matching with this brand eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to make use of.
The question that is biggest, the thing that makes Lumen much better than competitors? So what does Lumen have that Tinder will not? Relating to Andreev, it really is about verification and much more pictures. Lumen uses AI and will need to have at the least three pictures on a profile. Hardly a groundbreaking brand new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as numerous great features to carry their attention. When around 40% of most marriages end up in breakup within the UK and United States, Lumen may well not should do certainly not occur and become for the underserved market. Apps have inked great deal less and seen success.
Argouges plus the group do not have every thing prepared and generally are prepared to ask lots of concerns given that software rolls away. Andreev desires to learn; “Do individuals over 50 want up to now over 50 just? Would be the over-50s ready for the app just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns we are asking within the coming months.”
Lumen is targeted on a rich demographic and something that will require a set that is special of therefore it will likely to be interesting to see whom sooner or later advertises or lovers aided by the software. Besides marketing, the info that the software will create will likely to be interesting to many businesses for a spectrum that is wide. Lumen will not be in short supply of individuals planning to partner along with it in the event that naughtydate application scales since the united group plan.
Lumen can be acquired now on iOS and Android os in britain only but will likely be available internationally quickly.
UPDATED: Argouges quotes have now been clarified.
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